Learn to strategize, visualize and plan solutions for managing large-scale creative projects. Gain skills in overseeing people, projects, budgets, time and outcomes.

Completion Award
Associate of Applied Arts and Sciences
Length of Study
90 Credits
Starting Quarter
Fall, Winter, Spring, Summer
On Campus

  1. Identify the basic components of marketing strategies such as identification of market segments, consumer buying behavior, product planning, and promotion of goods and services
  2. Explain and apply advertising strategies for planning, producing and selecting the appropriate media
  3. Demonstrate good sales skills: effectively interview clients, accurately gauge consumer needs, plan and deliver effect
  4. Apply basic art elements in the development of visual communication concepts
  5. Apply basic principles of graphic design in the selection and organization of images and text
  6. Identify mechanical aspects related to development of production-ready art, printing and multimedia
  7. Appropriately select production techniques for specific design projects, give sales presentations, and build customer goodwill
In addition to the outcomes above, students will gain the skills and knowledge included in Shoreline Student Learning Outcomes (SSLOs): Communication, Critical Thinking, Equity & Social Justice, Information Literacy, and Quantitative & Symbolic Reasoning.

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Graduates may find entry-level work in graphic design and production. Positions might include: Advertising Sales Representative, Marketing Account Representative, Public Relations and Promotions Staff, Fundraising and Development, Public Information Officer, Graphic Designer, Desktop Publisher, Printing Sales Representative, Marketing Manager.

Potential employers include: organizations and other businesses that use visual communication to sell or promote goods and services.

Estimated Tuition & Fees

(does not include additional program or course fees, books, or supply costs)

Per Quarter
WA-Resident Non-WA resident,
US citizen, &
Eligible non-citizen

On Campus
Non-WA resident
Non-US citizen¹
Non-WA resident, US citizen
Online Only
1 credit $145.17  $245.71  $339.54 $162.51
5 credits $673.85  $1,176.57  $1,645.70  $760.55
12 credits (full-time) $1,462.52  $2,476.40 $3,422.10  $1,637.76
15 credits $1,641.05 $2,667.59  $3,624.45 $1,819.05

¹ Includes all International Students, both on campus and overseas online

Additional Program Fees
Approximately $60 - $200 per quarter, depending on courses selected

Ways to pay for school

Federal aid, scholarships, grants, and more are available to help you pay for school.

Next Steps

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