This short-term certificate can be earned fully online and prepares students to use social media in a professional setting to positively influence consumers toward a brand, company, website, product, service, event or person.
Completion Award
Certificate of Completion
Length of Study
30 Credits
Starting Quarter
Fall, Winter, Spring, Summer
Online, On Campus

  1. Develop a comprehensive social media marketing plan, including strategy, budget and Return on Investment
  2. Apply best practices for using popular social media platforms to engage users, convert prospects into consumers and build customer relationships
  3. Write content for a variety of purposes in electronic media such as websites, social networking forums, video games, blogs, wikis, webisodes and others
  4. Analyze internal and external marketing environments, including evaluating competitive offerings, to optimize communications to the identified target market

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Earning this certificate can be seen as part of a pathway into digital marketing and brand management. Students with certificates might expect to start at $15 per hour ($31,200 annually). Most who continue onward to a Bachelor degree earn a median wage of $32.52 per hour ($67,642 annually) in the State of Washington. (Source:

Potential employers include: Communications Specialist, Blogger, Online Community Manager, Social Media Manager, Content Manager, Social Media Planner, Director of Social Media, Digital Strategist, Marketing Consultant, Marketing Communications Manager, Public Relations Manager. 

Gainful Employment

Federal regulations require certain educational programs that qualify for a variety of federal student funding to comply with Gainful Employment rules.

Gainful Employment Information

Estimated Tuition & Fees

(does not include additional program or course fees, books, or supply costs)

Per Quarter
WA-Resident Non-WA resident,
US citizen, &
Eligible non-citizen

On Campus
Non-WA resident
Non-US citizen¹
Non-WA resident, US citizen
Online Only
1 credit $150.18 $246.87 $337.97 $166.09
5 credits $658.90 $1,142.35 $1,597.85 $738.45
12 credits (full-time) $1,418.96 $2,393.98 $3,312.20 $1,579.76
15 credits $1,592.00 $2,579.20 $3,508.25 $1,755.35

¹ Includes all International Students, both on campus and overseas online

Additional Fees
Approximately $20 - $120 per quarter, depending on courses selected

Ways to pay for school

Federal aid, scholarships, grants, and more are available to help you pay for school.

Next Steps

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Anyone, regardless of financial status, can attend Shoreline. We have the resources you need for financial aid, scholarships, grants, loans, and work-study programs.


This option is open to everyone. There are no eligibility requirements to begin this program. Get started by applying to Shoreline!


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