Summary

This certificate is part of the Marketing AAAS and is designed to be a step towards a degree. By completing the Marketing Certificate of Proficiency, you will have completed the first 45 credits of a Marketing degree.

Completion Award
Certificate of Proficiency
Length of Study
45 Credits
Starting Quarter
Fall, Winter, Spring
Location
On Campus

  1. Understand basic marketing principles, including market research, product development, product promotion, pricing strategies and customer satisfaction
  2. Develop, initiate and analyze sales programs, along with budget and expense reports
  3. Demonstrate professional sales skills-effectively interview clients and gauge consumer needs
  4. Apply advertising strategies to plan, select and produce effective advertising media
  5. Apply principles of retailing to include store management, merchandising and inventory control
  6. Understand business operations to include: buying, selling, marketing, personnel management and finance
  7. Communicate effectively with consumers, business managers and vendors

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Graduates of the Marketing program may find employment in broad spectrum of business environments and a variety of business positions, including Marketing Specialist, Advertising or Public Relations Specialist, Market Research Analyst, Account Executive, Copy Writer, Product Developer, Event Planner and Media Director. Entry level salaries generally range from $42,600 to $67,400.

Potential employers include: Business management companies, retail stores, advertising agencies, public relations firms, computer services, consulting firms and non-profit organizations.

Gainful Employment

Federal regulations require certain educational programs that qualify for a variety of federal student funding to comply with Gainful Employment rules.

Gainful Employment Information

Estimated Tuition & Fees

(does not include additional program or course fees, books, or supply costs)

Per Quarter
2022-2023
WA-Resident Non-WA resident,
US citizen, &
Eligible non-citizen

On Campus
Non-WA resident
Non-US citizen¹
Non-WA resident, US citizen
Online Only
1 credit $150.18 $246.87 $337.97 $166.09
5 credits $658.90 $1,142.35 $1,597.85 $738.45
12 credits (full-time) $1,418.96 $2,393.98 $3,312.20 $1,579.76
15 credits $1,592.00 $2,579.20 $3,508.25 $1,755.35

¹ Includes all International Students, both on campus and overseas online

Additional Fees
Approximately $20 - $120 per quarter, depending on courses selected

Ways to pay for school

Federal aid, scholarships, grants, and more are available to help you pay for school.

Next Steps

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Anyone, regardless of financial status, can attend Shoreline. We have the resources you need for financial aid, scholarships, grants, loans, and work-study programs.

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