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Visual Communications Technology (VCT)
Program 2007-2008
Option E:
Marketing
Option Description
The Marketing option is designed for students who want to pursue
sales and marketing in the field of Visual Communication Technology.
Students learn the basics of visual communication technology
including design elements, photography, drawing, offset printing,
graphic design and computer graphics. The program also covers
fundamentals of business and marketing. The curriculum includes
courses in business math, human relations, economics, salesmanship,
advertising, public speaking and computer applications.
Option
Outcomes
Students who
successfully complete this program will be able to:
- Identify the basic components of
marketing strategies such as identification of market segments,
consumer buying behavior, product planning, and promotion of goods
and services.
- Explain and apply advertising
strategies for planning, producing and selecting the appropriate
media.
- Demonstrate good salesmanship:
effectively interview clients, accurately gauge consumer needs,
plan and deliver effective sales presentations, and build customer
goodwill.
- Apply basic art elements in the
development of visual communication concepts.
- Apply basic principles of graphic
design in the selection and organization of images and text.
- Understand mechanical aspects
related to development of production-ready art, printing and
multimedia.
- Appropriately select production
techniques for specific design projects
Program Planning Sheet
This gives students information
on the courses required to complete this degree.
>next:
Certificates
of Proficiency
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