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Visual Communications Technology (VCT) Program
2007-2008

Option A: Graphics Design

Option Description
The Graphic Design option is structured for students with a primary interest in understanding the fundamentals of design in the graphic arts industries. Graphic designers are expected to use creativity, artistic ability and knowledge of design theory to serve the communication and design needs of business, industry and government. Graphic designers develop marketing, advertising, merchandising and communication graphics which support and promote the activities of a wide variety of employers.

Option Outcomes
Students who successfully complete this program will be able to:

  1. Effectively use concept development procedures in visual communication problem solving.
  2. Select and organize design elements including letter forms, illustrations, typography and other graphic images.
  3. Effectively use art elements such as line, shape, color, value, texture and form in the development of visual images.
  4. Demonstrate knowledge of offset printing and print production including negative assembly, small press and bindery operations, automated systems, lithographic cameras, multicolor and special effects.
  5. Use Macintosh computer software applications for desktop publishing, graphic design, illustration, electronic paste-up, scanning and manipulation of images, multimedia and prepress operations.
  6. Apply knowledge of photography fundamentals including camera operations, image composition, lab procedures, film development, electronic image capture and manipulation.
  7. Apply principles of audience and market analysis, and conduct research and develop resources in the production of visuals.

Program Planning Sheet
This gives students information on the courses required to complete this degree.

VCT Graphic Design
* Requires PDF viewer from www.adobe.com

 

>next: Option B- Digital Image Production

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