Degree Description

The Music Technology Merchandising program option is designed to prepare students for a career in music merchandising and related occupations. Students learn the fundamentals of music theory, along with the basic elements of merchandising including marketing, salesmanship, legal issues, business math and practical accounting. In addition, students develop related skills in professional communications and human relations. Depending upon personal interests and career interests, students also choose from a wide variety of electives in music performance, business management, contract administration, commercial law, MIDI, radio and television production, and audio recording.

Degree Prerequisites

Students without secure knowledge of music fundamentals and keyboard ability should take Music 100 & 110 or Music 200 & 127 before taking Music 101. Students completing ANY A.A.A.S. Degree in Music Technology are required to maintain a final grade of 2.0 in each music theory course and each digital audio course in order to progress to the next class.

Degree Outcomes

• Apply principles of marketing and salesmanship in the merchandising of musical products or productions.
• Create radio commercials as well as educational and instructional industrial productions.
• Communicate effectively in the workplace both verbally and in writing.
• Apply basic business math skills and accounting principles to plan and evaluate merchandising strategies.
• Explain the basic principles of music theory.
• Apply principles of applied music and performance in a selected area of interest -- vocal or instrumental.
• Use basic business computer software applications.