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Business Administration Program 2007-2008
AAAS Degree :
Marketing
Program Description
Marketing encompasses
a broad spectrum of business activities which relate to consumer
demand, product awareness and customer satisfaction. Marketing
specialists study trends which influence consumer needs and buying
habits. They help to determine the level of demand of particular
products and services, identify and attract potential consumers,
develop pricing strategies, oversee product development and promote
products and services. They also enhance the public image of businesses
through advertising, promotional events and public information.
The Marketing program
provides an overview of basic marketing components including the
principles of retailing, professional selling, advertising, public
speaking, transportation and international marketing. Students
completing this degree have the opportunity to transfer to Central
Washington University to earn a bachelor's degree in Retail Management.
Program Outcomes
Students who successfully
complete this program should be able to:
- Demonstrate professional
sales skills, effectively interview clients and accurately gauge
consumer needs.
- Apply principles of
sales management including the development and analysis of sales
programs, budgets and expense reports.
- Apply advertising
principles including strategies for planning, producing and selecting
the appropriate media.
- Understand principles
of product development, pricing, distribution strategies, promotion
strategies and market research.
- Apply principles of
retailing such as business location, merchandising, inventory
control, store management and vendor relationships.
- Communicate effectively
with consumers, business managers and vendors.
- Understand business
management as it relates to daily operations, personnel issues,
finance, profit-loss analysis and decision-making.
Program Prerequisites
Eng 100 or ESL 100 or satisfactory ASSET, COMPASS or ESL
placement test score for English 101 or BusAd 252.
Math 099 or satisfactory ASSET, COMPASS test score for
Math 107 or BusAd 175.
Program Requirements
GENERAL EDUCATION REQUIREMENTS . .
. . . . . . . . . . . . . .Cr.
BusTc 252 Prof. Communications . . . . . . . . . . . . . . . .5
BusAd 175 Business Math . . . . . . . . . . . . . . . . . . . 5
BusAd 110 Human Relations in Bus. . . . . . . . . . . . . . . 5
Multicultural Ed: See Approved List . . . . . . . . . . . . 3-5
PE: Wellness/First Aid/Activities . . . . . . . . . . . . . . 3
CORE REQUIREMENTS
. . . . . . . . . . . . . . . . . . . . . . Cr.
Acctg 210 Financial Accounting I
. . . . . . . . . . . . . . .5
Acctg 230 Managerial Accounting . . . . . . . . . . . . . . . 5
BusAd 100 Business: An Introductory Analysis . . . . . . . . .5
CIS 105 Computer Applications . . . . . . . . . . . . . . . . 5
BusAd 120 Principles of Marketing . . . . . . . . . . . . . . 5
BusAd 200 Essentials of Supervision . . . . . . . . . . . . . 5
BusAd 201 Introduction to International Business . . . . . . .5
BusAd 222 E-Business . . . . . . . . . . . . . . . . . . . . .5
BusAd 250 Introduction to Law . . . . . . . . . . . . . . . . 5
Econ 100 Principles of Economics . . . . . . . . . . . . . . .5
Econ 200 Microeconomics* . . . . . . . . . . . . . . . . . . .5
BusAd 270 Entrepreneurship – Starting a New Business . . . . .5
MARKETING DEGREE REQUIREMENTS .
. . . . . . . . . . . . . . . Cr.
BusAd 130 Salesmanship . . . . . . . . . . . . . . . . . . . .5
BusAd 135 Customer Service . . . . . . . . . . . . . . . . . .3
BusAd 150 Retail Marketing & Management . . . . . . . . . . . 5
BusAd 230 Advertising & Sales Promotion . . . . . . . . . . . 5
APPROVED COURSE SUBSTITUTIONS
Eng 101 Composition and Expository Prose
for BusTc 252 Professional Communications (5 cr.)
Math 107 Math: A Practical Art
for BusAd 175 Business Mathematics (5 cr.)
Acctg 101 Practical Accounting I
for Acctg 210 Financial Accounting (5 cr.)
Acctg 103 Practical Accounting III
for Acctg 230 Mangerial Accounting (5 cr.)
CIS 106* Introduction to Information Technology
for CIS 105 Computer Applications (5 cr.)
Econ 100 Economic Principles
for Econ 200 Introduction to Microeconomics (5 cr.)
Total Credits Required . . . . . . . . . . . . . . . . . .94-96
Course Catalog Descriptions
>next:
Retail Management
Updated
Planning Sheets (Adobe PDF Documents)
* Requires PDF viewer from www.adobe.com
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