February 1 - February 14, 2008

Vol. 43, No. 7

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Valentine's Day cons
For love and money


by Stephen Lennstrom
Staff Writer


Hawkeye from MASH had it right when he said, “Without love, what are we worth? 89 cents! 89 cents worth of chemicals walking around lonely.”

That’s right Hawkeye, only 89 cents. Which of us who are in a relationship can’t help but remember the days when he was lonely…and rich?

We had it right once. Remember the 60s? FREE love. Totally free, no bargaining, no presents, no fancy dinners and pretty necklaces. They had it good back then.

Do you want to know how much the average man will spend on his woman this Valentine’s Day? You really want to know? $156.22

In Starbucks language that’s about 92 12-ounce cups of coffee or about 46 16-ounce lattés (tax included). Maybe you say, “But I really love my girlfriend…I’m willing to sacrifice.” Well I can’t speak for you but between rent, high tuition costs, books, gas and other expenses there isn’t much more to sacrifice.

But here it is again: Valentine’s Day—another holiday where we’re expected to front the dough. And women? This year they will spend about $85.08! That’s right: The average woman spends almost half of what we spend on Valentine’s Day.

We must rectify this fallacy. Why is it that we feel the pressure to pay up? Are we so insecure with our relationships that we have to prove our love with cash?

I say we put an end to the deception. Join me in protesting this Valentines Day…just don’t tell my girlfriend.

All quotes on Valentines Day sales were taken from the National Retail Federation. Stephen is addicted to coffee AND in a relationship with a beautiful woman he loves.