Music Technology Program 2007-2008

AAAS Degree : Music Merchandising Option

Program Description
The Music Technology Merchandising program option is designed to prepare students for a career in music merchandising and related occupations. Students learn the fundamentals of music theory, along with the basic elements of merchandising including marketing, salesmanship, legal issues, business math and practical accounting. In addition, students develop related skills in professional communications and human relations. Depending upon personal interests and career interests, students also choose from a wide variety of electives in music performance, business management, contract administration, commercial law, electronic Music, radio and television production, and audio recording.

Program Outcomes
Students who successfully complete this program should be able to:

1. Apply principles of marketing and salesmanship in the merchandising of musical products or productions.
2. Create radio commercials as well as educational and instructional industrial productions.
3. Communicate effectively in the workplace both verbally and in writing.
4. Apply basic business math skills and accounting principles to plan and evaluate merchandising strategies.
5. Explain the basic principles of music theory.
6. Apply principles of applied music and performance in a selected area of interest -- vocal or instrumental.
7. Use basic business computer software applications.

Courses marked with an * are the General Education/Related Instruction requirements for this program.

Program Prerequisites
Students without secure knowledge of music fundamentals and keyboard ability should take Music 100 & 110 or Music 200 & 127 before taking Music 101. Students completing ANY  A.A.A.S. Degree in Music Technology are required to maintain a final grade of 2.0 in each music theory course and each
digital audio course in order to progress to the next class.

AAAS Degree

Program Requirements
Core Curriculum & General Education Requirements
Eng 101* Composition and Expository Prose . . . . . . . . . . . . 5 cr
BusAd 175 Business Mathematics . . . . . . . . . . . . . . . . . .5
(or other applied Quantitative Reasoning course.)
SpCmu 102* Multicultural Issues . . . . . . . . . . . . . . . . . 3
BusAd 112* Essentials of Human Relations . . . . . . . . . . . . .2
PE 292* First Aid and Personal Safety . . . . . . . . . . . . . . 3
Music Requirements
MusTc 100 Vocational Seminar . . . . . . . . . . . . . . . . . . .2cr
Music 101 First-Year Theory I . . . . . . . . . . . . . . . . . . 5
Music 102 First-Year Theory II . . . . . . . . . . . . . . . . . .5
Music 103 First-Year Theory III . . . . . . . . . . . . . . . . . 5
MusTc 104 Music Recording/Publishing . . . . . . . . . . . . . . .2
MusTc 105 Rights and Methods in Multimedia . . . . . . . . . . . .2
Music 121 Class Piano for Music 101 Students . . . . . . . . . . .2
MusTc 249 MIDI Portfolio Development . . . . . . . . . . . . . . .2
Business Requirements
Acctg 101 Practical Accounting I . . . . . . . . . . . . . . . . .5cr
BusAd 120 Principles of Marketing . . . . . . . . . . . . . . . . 5
BusAd 130 Salesmanship . . . . . . . . . . . . . . . . . . . . . .5
BusAd 250 Introduction to Law . . . . . . . . . . . . . . . . . . 5
BusAd 252 Professional Communications . . . . . . . . . . . . . . 5

MUSIC AND PERFORMANCE ELECTIVES
Select 18 credits from the list of approved electives.

OTHER ELECTIVES
Select 10 credits from the list of approved electives.
(Music Merchandising Option, Continued)

SAMPLE SCHEDULE
Fall Quarter
MusTc 100 Vocational Seminar . . . . . . . . . . . . . . . . . . .2cr
Music 101 First-Year Theory I . . . . . . . . . . . . . . . . . . 5
Music 121 Class Piano for Music 101 Students . . . . . . . . . . .2
Eng 101 Composition and Expository Prose . . . . . . . . . . . . .5
Music & Performance Elective . . . . . . . . . . . . . . . . . . .2

Winter Quarter
Music 102 First-Year Theory II . . . . . . . . . . . . . . . . . .5cr
MusTc 104 Music Recording/Publishing . . . . . . . . . . . . . . .2
SpCmu 100 Multicultural Issues . . . . . . . . . . . . . . . . . .3
Quantitative Reasoning (see approved list) . . . . . . . . . . . .5
Music & Performance Elective . . . . . . . . . . . . . . . . . . .2

Spring Quarter
Music 103 First-Year Theory III . . . . . . . . . . . . . . . . . 5cr
MusTc 105 Rights and Methods in Multimedia . . . . . . . . . . . .2
BusAd 112 Human Relations . . . . . . . . . . . . . . . . . . . . 2
BusAd 175 Business Math . . . . . . . . . . . . . . . . . . . . . 5
Music & Performance Elective . . . . . . . . . . . . . . . . . . .2

Fall Quarter
Acctg 101 Practical Accounting I . . . . . . . . . . . . . . . . .5cr
BusAd 120 Principles of Marketing . . . . . . . . . . . . . . . . 5
PE 292 First Aid & Personal Safety . . . . . . . . . . . . . . . .3
Music & Performance Elective . . . . . . . . . . . . . . . . . . .4

Winter Quarter
BusAd 130 Salesmanship . . . . . . . . . . . . . . . . . . . . . .5cr
BusAd 250 Introduction to Law . . . . . . . . . . . . . . . . . . 5
BusAd 252 Professional Communications . . . . . . . . . . . . . . 5
Music & Performance Elective . . . . . . . . . . . . . . . . . . .2

Spring Quarter
Merchandising Electives (see your advisor) . . . . . . . . . . . 10 cr
MusTc 249 MIDI Portfolio Development . . . . . . . . . . . . . . .2
Music & Performance Elective . . . . . . . . . . . . . . . . . . .4
Total Credits Required . . . . . . . . . . . . . . . . . . . . . 96

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