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Business Administration Program 2007-2008
AAAS Degree :
Retail Management
Program Description
Retail marketing is any
business activity that directs its efforts toward the selling of
goods or services to consumers. The Retail Management program builds
on the general business curriculum and prepares students for a
leadership role in the dynamic retail industry. Depending upon
the size of the retail company, retail managers are responsible
for one or more parts of a retail operation including buying, marketing,
merchandising, operations, inventory control, personnel or finance.
Leadership training is provided through DEC. Delta Epsilon Chi
members prepare for careers in marketing, merchandising or management.
Students completing this degree may have the opportunity to transfer
to Central Washington University to earn a Bachelor's Degree in
Retail Management.
Program Outcomes
Students who successfully
complete this program should be able to:
- Apply principles of
retail buying such as planning, merchandise selection and control,
and building positive vendor relationships.
- Apply principles of
advertising including strategies for planning, producing and
selecting appropriate media.
- Communicate effectively
with consumers, staff and vendors.
- Demonstrate good salesmanship,
effectively interview clients, accurately gauge consumer needs
and build customer goodwill.
- Apply principles of
sales management including the development and analysis of sales
programs, budget and expense reports.
- Understand the nature
of business operations, personnel, finances, regulations, marketing
and decision-making.
- Apply business mathematics
to analyze data and solve business problems.
Program Prerequisites
Eng 100 (Analytical Reading and Writing) or ESL 100
(Academic ESL) or satisfactory ASSET test score or ESL
placement test score for English 101
Math 070 (Preparation for Algebra) or satisfactory ASSET test
score for Math 080 or 099
Program Requirements
GENERAL
EDUCATION REQUIREMENTS . . . . . . . . . . . . . . Cr.
BusTc 252 Prof. Communications . . . . . . . . . . . . . . 5
BusAd 175 Business Math . . . . . . . . . . . . . . . . . .5
BusAd 110 Human Relations in Bus. . . . . . . . . . . . . .5
Multicultural Ed: See Approved List . . . . . . . . . . .3-5
PE: Wellness/First Aid/Activities . . . . . . . . . . . . .3
BUSAD CORE
REQUIREMENTS . . . . . . . . . . . . . . . . . Cr.
Acctg 210 Financial Accounting I . . . . . . . . . . . . . 5
Acctg 230 Managerial Accounting . . . . . . . . . . . . . .5
BusAd 100 Business: An Introductory Analysis . . . . . . . 5
CIS 105 Computer Applications . . . . . . . . . . . . . . .5
BusAd 120 Principles of Marketing . . . . . . . . . . . . .5
BusAd 200 Essentials of Supervision . . . . . . . . . . . .5
BusAd 201 Introduction to International Business . . . . . 5
BusAd 222 E-Business . . . . . . . . . . . . . . . . . . . 5
BusAd 250 Introduction to Law . . . . . . . . . . . . . . .5
Econ 100 Principles of Economics . . . . . . . . . . . . . 5
Econ 200 Microeconomics* . . . . . . . . . . . . . . . . . 5
BusAd 270 Entrepreneurship –
Starting a New Business . . . . . . . . . . . . . . . . . .5
RETAIL
MANAGEMENT REQUIREMENTS . . . . . . . . . . . . . . Cr.
BusAd 135 Customer Service . . . . . . . . . . . . . . . . 5
BusAd 150 Retail Marketing & Management . . . . . . . . . .5
BusAd 230 Advertising & Sales Promotion . . . . . . . . . .5
BusAd 240 Retail Buying & Management . . . . . . . . . . . 5
APPROVED COURSE
SUBSTITUTIONS
Eng 101 Composition and Expository Prose
for BusTc 252 Professional Communications (5 cr.)
Math 107 Math: A Practical Art
for BusAd 175 Business Mathematics (5 cr.)
Acctg 101 Practical Accounting I
for Acctg 210 Financial Accounting (5 cr.)
Acctg 103 Practical Accounting III
for Acctg 230 Mangerial Accounting (5 cr.)
CIS 106* Introduction to Information Technology
for CIS 105 Computer Applications (5 cr.)
Econ 100 Economic Principles
for Econ 200 Introduction to Microeconomics (5 cr.)
Total Credits Required . . . . . . . . . . . . . . . . 94-96
Course Catalog Descriptions
>next:
Entrepreneurship
Certificate of Proficiency
Updated
Planning Sheets (Adobe PDF Documents)
* Requires PDF viewer from www.adobe.com
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